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What should I know before choosing packaging for my product?

Packaging doesn’t just protect the contents. It also communicates, positions, and connects with your customer. Choosing the right bottle or jar can make the difference between going unnoticed… or standing out at first glance.

If you’re launching a new product or rethinking your packaging, here are the key aspects you should consider before choosing the perfect container for your product.

  • It may seem obvious, but it’s essential. Packaging wine is not the same as packaging jam, craft beer, or spirits. Each product has different technical requirements:

    • Wines and spirits: require bottles that preserve aroma and flavor, with specific closures such as cork stoppers or screw caps.
    • Preserves: need jars that can withstand thermal processes like pasteurization or vacuum sealing.
    • Beer: typically uses bottles with good light protection (amber) and a mouth compatible with crown caps.

  • Depending on your sales strategy, you may need individual containers, family sizes, or special formats for gifts or tastings. Some standard capacities include:

    • Wine and spirits: 500 ml, 700 ml, 750 ml
    • Beer: 33 cl, 50 cl
    • Preserves: 212 ml, 314 ml, 580 ml…

    At Vitroval, we’ll help you find the ideal format for both your product and your sales channel.

  • Your packaging is your brand’s introduction. Glass conveys quality, authenticity, and sustainability, but the design and final finish will set the tone of your brand:

    • Do you want a classic and traditional image?
    • Do you prefer a modern and minimalist aesthetic?
    • Is your product premium, artisanal, or eco-friendly?

    The design of the bottle should reflect your values and connect with your target audience.

  • Decoration is key to customizing your packaging. The most common options include:

    • Self-adhesive label: versatile and cost-effective
    • Shrink sleeve: 360º coverage, ideal for standing out
    • Direct screen printing on glass: elegant and durable
    • Paint or matte finish: premium and distinctive aesthetic

    At Vitroval, we work with top suppliers to offer all these possibilities and guide you through their implementation.

  • The neck and closure are just as important as the body of the container. Some examples:

    •  Cork stopper (wine and spirits)
    • BVP screw cap (spirits)
    • DOP cap (oil)
    • Crown cap (beer)
    • Twist-off metal lids (preserves)

    Choosing the right closure system ensures safety, product preservation… and consumer convenience.

  • Your production volume affects:

    • The availability of standard bottles in stock
    • The feasibility of custom projects
    • The decoration method (some techniques require a minimum quantity)

    At Vitroval, we work with both small producers and large brands. No matter your scale, we’ll help you find the best solution.